Stannah underwent a major digital rebrand and as part of a collaborative team at Wunderman Commerce, I contributed to the relaunch of their eCommerce website, ensuring the new identity was seamlessly integrated across their digital platform.
Agency
Wunderman Thompson
My role
Web designer, UI design
Location & year
UK, 2023
Stannah underwent a major digital rebrand and as part of a collaborative team at Wunderman Commerce, I contributed to the relaunch of their eCommerce website, ensuring the new identity was seamlessly integrated across their digital platform.
Agency
Wunderman Thompson
My role
Web designer, UI design
Location & year
UK, 2023
Stannah underwent a major digital rebrand and as part of a collaborative team at Wunderman Commerce, I contributed to the relaunch of their eCommerce website, ensuring the new identity was seamlessly integrated across their digital platform.
Agency
Wunderman Thompson
My role
Web designer, UI design
Location & year
UK, 2023
With every large scale web project at Wunderman Commerce we always provide a full scale designs system to provide a well structured project for the client to take onwards with them post launch.
With every large scale web project at Wunderman Commerce we always provide a full scale designs system to provide a well structured project for the client to take onwards with them post launch.
Key Design Skills
My role focused on creating user friendly designs while establishing a tokenised design system in Figma to support the project’s scalability and future growth.
Responsive web design
I designed pages with a consistent and intuitive user experience across all devices, ensuring accessibility for Stannah’s older customer base.
Tokenised design system
I played a key role in developing a Figma-based design system, incorporating reusable tokens and components to streamline collaboration and ensure consistency.
eCommerce UX/UI
My designs prioritised usability and clarity, enhancing the customer journey from product discovery to purchase.
Key Design Skills
My role focused on creating elegant, user-friendly designs while establishing a tokenized design system in Figma to support the project’s scalability and future growth.
Responsive Web Design
I crafted designs that delivered a consistent and intuitive user experience across all devices, ensuring accessibility for Stannah’s diverse audience.
Tokenized Design System
I played a key role in developing a Figma-based design system, incorporating reusable tokens and components to streamline collaboration and ensure consistency.
Ecommerce UX/UI
My designs prioritised usability and clarity, enhancing the customer journey from product discovery to purchase.
Challenges & Solutions
The project’s scale and complexity presented several challenges, particularly in aligning the rebrand with user expectations and ensuring the designs were future-proof. Here’s how I addressed these challenges:
Balancing Innovation with Usability
While embracing the bold new brand identity, I ensured that the designs met the functional needs of Stannah’s core audience, many of whom required clear and accessible interfaces.
Collaboration Across Teams
Working closely with developers and stakeholders, I ensured the design system was practical for implementation and easy for Stannah’s internal teams to manage post-launch.
Future-Proofing
The tokenized design system provided a scalable foundation, allowing Stannah to adapt and grow their digital platform with minimal friction.
Key Design Skills
My role focused on creating elegant, user-friendly designs while establishing a tokenized design system in Figma to support the project’s scalability and future growth.
Responsive Web Design
I crafted designs that delivered a consistent and intuitive user experience across all devices, ensuring accessibility for Stannah’s diverse audience.
Tokenized Design System
I played a key role in developing a Figma-based design system, incorporating reusable tokens and components to streamline collaboration and ensure consistency.
Ecommerce UX/UI
My designs prioritised usability and clarity, enhancing the customer journey from product discovery to purchase.
Key Design Skills
My role focused on creating elegant, user-friendly designs while establishing a tokenized design system in Figma to support the project’s scalability and future growth.
Responsive Web Design
I crafted designs that delivered a consistent and intuitive user experience across all devices, ensuring accessibility for Stannah’s diverse audience.
Tokenized Design System
I played a key role in developing a Figma-based design system, incorporating reusable tokens and components to streamline collaboration and ensure consistency.
Ecommerce UX/UI
My designs prioritised usability and clarity, enhancing the customer journey from product discovery to purchase.
Challenges & Solutions
The project’s scale and complexity presented several challenges, particularly in aligning the rebrand with user expectations and ensuring the designs were future-proof. Here’s how I addressed these challenges:
Balancing innovation with usability
While embracing the bold new brand identity, I ensured that the designs met the functional needs of Stannah’s core audience, many of whom required clear and accessible interfaces.
Collaboration across teams
Working closely with developers and stakeholders, I ensured the design system was practical for implementation and easy for Stannah’s internal teams to manage post-launch.
Future proofing
The tokenised design system provided a scalable foundation, allowing Stannah to adapt and grow their website.
Challenges & Solutions
The project’s scale and complexity presented several challenges, particularly in aligning the rebrand with user expectations and ensuring the designs were future-proof. Here’s how I addressed these challenges:
Balancing innovation with usability
While embracing the bold new brand identity, I ensured that the designs met the functional needs of Stannah’s core audience, many of whom required clear and accessible interfaces.
Collaboration across teams
Working closely with developers and stakeholders, I ensured the design system was practical for implementation and easy for Stannah’s internal teams to manage post-launch.
Future proofing
The tokenised design system provided a scalable foundation, allowing Stannah to adapt and grow their website.
More projects
More projects
Let’s work
together
Email me
Let’s work
together
Email me