Hastings Direct, a leading insurance provider, embarked on a comprehensive digital refresh to modernise their quote journey. The goal was to replace their dated website with a modern platform that would enhance their digital customer experience.
Agency
Wunderman Thompson Commerce
My role
Web designer, UI design
Location & year
UK, 2023
Hastings Direct, a leading insurance provider, embarked on a comprehensive digital refresh to modernise their quote journey. The goal was to replace their dated website with a modern platform that would enhance their digital customer experience.
Agency
Wunderman Thompson Commerce
My role
Web designer, UI design
Location & year
UK, 2023
Hastings Direct, a leading insurance provider, embarked on a comprehensive digital refresh to modernise their quote journey. The goal was to replace their dated website with a modern platform that would enhance their digital customer experience.
Agency
Wunderman Thompson Commerce
My role
Web designer, UI design
Location & year
UK, 2023
I was brought in as a senior UI designer to work within the team to build out the flows. The overall brand theme changed to a dark theme and a modern aesthetic.
I was brought in as a senior UI designer to work within the team to build out the flows. The overall brand theme changed to a dark theme and a modern aesthetic.
I was brought in as a senior UI designer to work within the team to build out the flows. The overall brand theme changed to a dark theme and a modern aesthetic.
Key Design Features
The platform required the design of multiple information styles, including tables, questionnaires, and interactive forms. I ensured these elements were both functional and visually aligned to the brand.
Dark theme aesthetic
The new design introduced a bold dark theme, creating a stylish and modern look that was very different to their existing look.
Extensive user journeys
We had to mock up hundreds of screens, addressing various customer needs throughout the customer journey. From obtaining a new quote to managing existing policies, the user journey was mapped out in detail to ensure a solid experience.
Design flows
Multiple entry points were designed to cater to different user scenarios, including new quotes, existing customer management, and quote customisation.
Key Design Features
The platform required the design of multiple information styles, including tables, questionnaires, and interactive forms. I ensured these elements were both functional and visually aligned to the brand.
Dark theme aesthetic
The new design introduced a bold dark theme, creating a stylish and modern look that was very different to their existing look.
Extensive user journeys
We had to mock up hundreds of screens, addressing various customer needs throughout the customer journey. From obtaining a new quote to managing existing policies, the user journey was mapped out in detail to ensure a solid experience.
Design flows
Multiple entry points were designed to cater to different user scenarios, including new quotes, existing customer management, and quote customisation.
Key Design Features
The platform required the design of multiple information styles, including tables, questionnaires, and interactive forms. I ensured these elements were both functional and visually aligned to the brand.
Dark theme aesthetic
The new design introduced a bold dark theme, creating a stylish and modern look that was very different to their existing look.
Extensive user journeys
We had to mock up hundreds of screens, addressing various customer needs throughout the customer journey. From obtaining a new quote to managing existing policies, the user journey was mapped out in detail to ensure a solid experience.
Design flows
Multiple entry points were designed to cater to different user scenarios, including new quotes, existing customer management, and quote customisation.
The scale and complexity of the project posed several challenges, particularly in designing for different user journeys and presenting complex data. Here’s how these challenges were addressed by developing a modular design system, I ensured consistency across hundreds of screens while allowing for flexibility in addressing specific user needs.
The scale and complexity of the project posed several challenges, particularly in designing for different user journeys and presenting complex data. Here’s how these challenges were addressed by developing a modular design system, I ensured consistency across hundreds of screens while allowing for flexibility in addressing specific user needs.
The scale and complexity of the project posed several challenges, particularly in designing for different user journeys and presenting complex data. Here’s how these challenges were addressed by developing a modular design system, I ensured consistency across hundreds of screens while allowing for flexibility in addressing specific user needs.
The digital refresh for Hastings Direct delivered a modern, user-friendly platform that transformed their online presence. The updated design improved navigation and usability, making it easier for customers to interact with Hastings Direct’s services.
The digital refresh for Hastings Direct delivered a modern, user-friendly platform that transformed their online presence. The updated design improved navigation and usability, making it easier for customers to interact with Hastings Direct’s services.
The digital refresh for Hastings Direct delivered a modern, user-friendly platform that transformed their online presence. The updated design improved navigation and usability, making it easier for customers to interact with Hastings Direct’s services.
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