Jumeirah Hotels and Resorts, a Dubai based luxury hospitality brand, undertook on a large scale website redesign to elevate its digital experience. With a portfolio spanning Europe, the Middle East, and the Far East, Jumeirah needed a visually rich website that reflected its premium brand identity.
Agency
Cutler & Goddard
My role
Web deisgner
Location & year
UK, 2023
Jumeirah Hotels and Resorts, a Dubai based luxury hospitality brand, undertook on a large scale website redesign to elevate its digital experience. With a portfolio spanning Europe, the Middle East, and the Far East, Jumeirah needed a visually rich website that reflected its premium brand identity.
Agency
Cutler & Goddard
My role
Web deisgner
Location & year
UK, 2023
Jumeirah Hotels and Resorts, a Dubai based luxury hospitality brand, undertook on a large scale website redesign to elevate its digital experience. With a portfolio spanning Europe, the Middle East, and the Far East, Jumeirah needed a visually rich website that reflected its premium brand identity.
Agency
Cutler & Goddard
My role
Web deisgner
Location & year
UK, 2023
I was brought on as senior product designer to deliver responsive web and UI design establishing a comprehensive design system and optimising usability for both desktop and mobile users.
I was brought on as senior product designer to deliver responsive web and UI design establishing a comprehensive design system and optimising usability for both desktop and mobile users.
I was brought on as senior product designer to deliver responsive web and UI design establishing a comprehensive design system and optimising usability for both desktop and mobile users.
Key design features
A structured design system ensured brand consistency and a seamless application across multiple hotels and spa resorts.
website redesign
We transformed the entire digital experience to align with Jumeirah’s reputation for luxury and innovation.
Responsive & visual UI Excellence
The design prioritised a visually stunning, mobile-friendly interface, ensuring that users across all devices could access the platform effortlessly.
User-Centric Booking Flows
We developed intuitive booking journeys that simplified navigation, increased engagement, and improved conversion rates.
Key design features
A structured design system ensured brand consistency and a seamless application across multiple hotels and spa resorts.
website redesign
We transformed the entire digital experience to align with Jumeirah’s reputation for luxury and innovation.
Responsive & visual UI Excellence
The design prioritised a visually stunning, mobile-friendly interface, ensuring that users across all devices could access the platform effortlessly.
User-Centric Booking Flows
We developed intuitive booking journeys that simplified navigation, increased engagement, and improved conversion rates.
Key design features
A structured design system ensured brand consistency and a seamless application across multiple hotels and spa resorts.
website redesign
We transformed the entire digital experience to align with Jumeirah’s reputation for luxury and innovation.
Responsive & visual UI Excellence
The design prioritised a visually stunning, mobile-friendly interface, ensuring that users across all devices could access the platform effortlessly.
User-Centric Booking Flows
We developed intuitive booking journeys that simplified navigation, increased engagement, and improved conversion rates.
Challenges & solutions
Designing for a luxury hospitality brand required balancing aesthetics with functionality. Some of the key challenges we tackled included:
Seamless booking experience
To enhance user engagement and streamline reservations, we crafted easy to navigate booking flows that guided customers through the booking process.
Complex navigation across properties
With numerous hotels and facilities, we needed a highly organised navigation system. A structured design system allowed for smooth transitions between different locations and services.
Mobile optimization
Our responsive design approach ensured that high-end visuals and usability were maintained across all devices.
Challenges & solutions
Designing for a luxury hospitality brand required balancing aesthetics with functionality. Some of the key challenges we tackled included:
Seamless booking experience
To enhance user engagement and streamline reservations, we crafted easy to navigate booking flows that guided customers through the booking process.
Complex navigation across properties
With numerous hotels and facilities, we needed a highly organised navigation system. A structured design system allowed for smooth transitions between different locations and services.
Mobile optimization
Our responsive design approach ensured that high-end visuals and usability were maintained across all devices.
Challenges & solutions
Designing for a luxury hospitality brand required balancing aesthetics with functionality. Some of the key challenges we tackled included:
Seamless booking experience
To enhance user engagement and streamline reservations, we crafted easy to navigate booking flows that guided customers through the booking process.
Complex navigation across properties
With numerous hotels and facilities, we needed a highly organised navigation system. A structured design system allowed for smooth transitions between different locations and services.
Mobile optimization
Our responsive design approach ensured that high-end visuals and usability were maintained across all devices.
Results & impact
The Jumeirah website redesign delivered a modern, high end digital experience that reinforced its status as a luxury hospitality leader.
Improved booking rates
The optimised booking flows contributed to a higher conversion rate, making it easier for users to complete reservations.
Enhanced user engagement
A sophisticated yet user friendly interface improved visitor interactions and time spent on the site.
Scalability & consistency
The newly implemented design system allowed Jumeirah to maintain brand consistency across all properties.
Results & impact
The Jumeirah website redesign delivered a modern, high end digital experience that reinforced its status as a luxury hospitality leader.
Improved booking rates
The optimised booking flows contributed to a higher conversion rate, making it easier for users to complete reservations.
Enhanced user engagement
A sophisticated yet user friendly interface improved visitor interactions and time spent on the site.
Scalability & consistency
The newly implemented design system allowed Jumeirah to maintain brand consistency across all properties.
Results & impact
The Jumeirah website redesign delivered a modern, high end digital experience that reinforced its status as a luxury hospitality leader.
Improved booking rates
The optimised booking flows contributed to a higher conversion rate, making it easier for users to complete reservations.
Enhanced user engagement
A sophisticated yet user friendly interface improved visitor interactions and time spent on the site.
Scalability & consistency
The newly implemented design system allowed Jumeirah to maintain brand consistency across all properties.
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Let’s work
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Let’s work
together
Email me
Let’s work
together
Email me