As the UI design lead for Vuse and Velo two globally recognized vaping brands. I was responsible for driving the visual and interaction design across large-scale eCommerce platforms and global campaign experiences.
Agency
Wunderman Thompson & VML
My role
Web designer, UI design
Location & year
2025
As the UI design lead for Vuse and Velo two globally recognized vaping brands. I was responsible for driving the visual and interaction design across large-scale eCommerce platforms and global campaign experiences.
Agency
Wunderman Thompson & VML
My role
Web designer, UI design
Location & year
2025
As the UI design lead for Vuse and Velo two globally recognized vaping brands. I was responsible for driving the visual and interaction design across large-scale eCommerce platforms and global campaign experiences.
Agency
Wunderman Thompson & VML
My role
Web designer, UI design
Location & year
2025
These projects were rooted in reshaping the customer journey, creating an immersive digital presence, and ensuring seamless consistency across multiple regions. My work spanned both daily UX/UI execution and long-term strategic direction.
These projects were rooted in reshaping the customer journey, creating an immersive digital presence, and ensuring seamless consistency across multiple regions. My work spanned both daily UX/UI execution and long-term strategic direction.
These projects were rooted in reshaping the customer journey, creating an immersive digital presence, and ensuring seamless consistency across multiple regions. My work spanned both daily UX/UI execution and long-term strategic direction.
Design Strategy & Execution
With such a broad international footprint, a major challenge was ensuring cohesion across regions while accommodating market-specific content and user behaviours.
Bespoke Interactive Experiences
From animated product pages to dynamic scroll-triggered storytelling, I crafted unique interactive modules to enrich the user journey and drive brand engagement.
Rebuilding Tokenised Global Design Systems
I oversaw the redesign and rebuild of their synced, tokenised global design system. This Figma-based system standardised components, branding, and UX patterns across markets while allowing flexibility for local customisation.
Global eCommerce Redesigns
I led the visual direction for complete customer experience resets across Vuse and Velo’s digital storefronts. Each redesign focused on accessibility, mobile-first interaction, and an elevated aesthetic reflective of the brands' innovative positioning.
Design Strategy & Execution
With such a broad international footprint, a major challenge was ensuring cohesion across regions while accommodating market-specific content and user behaviours.
Bespoke Interactive Experiences
From animated product pages to dynamic scroll-triggered storytelling, I crafted unique interactive modules to enrich the user journey and drive brand engagement.
Rebuilding Tokenised Global Design Systems
I oversaw the redesign and rebuild of their synced, tokenised global design system. This Figma-based system standardised components, branding, and UX patterns across markets while allowing flexibility for local customisation.
Global eCommerce Redesigns
I led the visual direction for complete customer experience resets across Vuse and Velo’s digital storefronts. Each redesign focused on accessibility, mobile-first interaction, and an elevated aesthetic reflective of the brands' innovative positioning.
Design Strategy & Execution
With such a broad international footprint, a major challenge was ensuring cohesion across regions while accommodating market-specific content and user behaviours.
Bespoke Interactive Experiences
From animated product pages to dynamic scroll-triggered storytelling, I crafted unique interactive modules to enrich the user journey and drive brand engagement.
Rebuilding Tokenised Global Design Systems
I oversaw the redesign and rebuild of their synced, tokenised global design system. This Figma-based system standardised components, branding, and UX patterns across markets while allowing flexibility for local customisation.
Global eCommerce Redesigns
I led the visual direction for complete customer experience resets across Vuse and Velo’s digital storefronts. Each redesign focused on accessibility, mobile-first interaction, and an elevated aesthetic reflective of the brands' innovative positioning.
This project exemplified the power of systemised design and global collaboration to deliver compelling, high performing digital experiences for two of the world's leading vaping brands.
This project exemplified the power of systemised design and global collaboration to deliver compelling, high performing digital experiences for two of the world's leading vaping brands.
This project exemplified the power of systemised design and global collaboration to deliver compelling, high performing digital experiences for two of the world's leading vaping brands.
Challenges & Solutions
With such a broad international footprint, a major challenge was ensuring cohesion across regions while accommodating market-specific content and user behaviours.
Flexible Global Toolkits
I developed robust design guidelines and UI toolkits that empowered regional teams to localise pages without deviating from the global brand vision.
Cross-Market Collaboration
I worked closely with international teams, facilitating workshops and review cycles to adapt designs that respected cultural nuances while maintaining brand consistency.
Consistency Through Tokens
The use of design tokens helped manage complex brand variables such as type scales, colour palettes, and component behaviour in a centralised, scalable way.
Challenges & Solutions
With such a broad international footprint, a major challenge was ensuring cohesion across regions while accommodating market-specific content and user behaviours.
Flexible Global Toolkits
I developed robust design guidelines and UI toolkits that empowered regional teams to localise pages without deviating from the global brand vision.
Cross-Market Collaboration
I worked closely with international teams, facilitating workshops and review cycles to adapt designs that respected cultural nuances while maintaining brand consistency.
Consistency Through Tokens
The use of design tokens helped manage complex brand variables such as type scales, colour palettes, and component behaviour in a centralised, scalable way.
Challenges & Solutions
With such a broad international footprint, a major challenge was ensuring cohesion across regions while accommodating market-specific content and user behaviours.
Flexible Global Toolkits
I developed robust design guidelines and UI toolkits that empowered regional teams to localise pages without deviating from the global brand vision.
Cross-Market Collaboration
I worked closely with international teams, facilitating workshops and review cycles to adapt designs that respected cultural nuances while maintaining brand consistency.
Consistency Through Tokens
The use of design tokens helped manage complex brand variables such as type scales, colour palettes, and component behaviour in a centralised, scalable way.
More projects
More projects
More projects
Let’s work
together
Email me
Let’s work
together
Email me
Let’s work
together
Email me